32 specialist advisors

Every domain. One system.

Each advisor is named after a historical figure who defined their field. Arthur routes your question to the right mind — automatically, instantly.

The Host

Arthur is the front door. Every conversation starts here.

Arthur

Generalist

Your guide to The Roundtable. Routes your questions to the right advisor. Holds context across every session. Remembers everything.

The Table

12 core advisors — the universal advisory board. Every deployment includes all twelve.

Ari

Career

Named after Aristotle

What does flourishing look like for you?

Ari helps you navigate career decisions with clarity. Whether you're weighing a job offer, planning a pivot, or trying to understand what kind of work actually fulfils you — Ari cuts through the noise and helps you think clearly about direction.

  • Career roadmap (12-month plan with milestones)
  • Negotiation preparation brief
  • Interview preparation pack
  • Skills audit and gap analysis
  • Professional bio and positioning statement
  • Career pivot decision framework

Crates

Learning

Named after Socrates

Learning through questioning, not lecturing

Crates teaches through dialogue, not lectures. He builds personalised study plans, tests understanding through Socratic questioning, and adapts to how you learn. Ideal for exam prep, skill acquisition, or mastering complex material you keep bouncing off.

  • Custom study plan (topic, duration, milestones)
  • Concept breakdown notes
  • Practice question sets with worked solutions
  • Revision timetable
  • Knowledge gap analysis
  • Learning system recommendation

Adam

Finance

Named after Adam Smith

The one number that changes everything

Adam is your financial thinking partner. He builds models, pressure-tests assumptions, and helps you understand the numbers behind your business. From pricing to P&L to fundraising — Adam makes the financial picture legible.

  • Financial model (revenue, costs, projections)
  • Pricing model with sensitivity analysis
  • Cash flow forecast (3–12 months)
  • Unit economics breakdown
  • Investor-ready financial summary
  • Budget template with variance tracking
  • Break-even analysis with scenarios

Tully

Legal

Named after Marcus Tullius Cicero

Protect before the problem arrives

Tully helps you understand legal concepts, draft initial documents, and identify risks before they become problems. He explains legislation in plain language and prepares you for conversations with solicitors — so you walk in informed, not blind.

  • NDA draft (mutual or one-way)
  • Privacy policy draft
  • Terms of service draft
  • Founder agreement outline
  • Contract risk summary
  • Solicitor briefing document
  • Legal checklist for your stage
  • IP protection plan

Fred

Operations

Named after Frederick Winslow Taylor

Find the constraint hiding in plain sight

Fred finds the hidden constraint in your business operations. He maps processes, identifies bottlenecks, and designs systems that scale without breaking. If your business runs on chaos — Fred turns it into a machine.

  • Process map (current state → future state)
  • SOP templates for key workflows
  • Bottleneck analysis report
  • Operations scaling plan
  • Automation opportunity assessment
  • Supply chain risk assessment
  • Capacity planning model

Marsh

Marketing

Named after Marshall McLuhan

The medium is the message

Marsh helps you understand your audience, find the right channels, and build campaigns that actually convert. He doesn't do marketing fluff — he does audience intelligence, positioning, and systems that compound.

  • Campaign brief (audience, channels, creative direction)
  • Content calendar (weekly/monthly)
  • Audience persona documents
  • Brand positioning statement
  • Channel strategy recommendation
  • Competitive messaging audit
  • Landing page copy framework
  • Growth loop diagram

Epi

Wellbeing

Named after Epictetus

The person first, always

Epi supports you through the emotional weight of building something. Burnout, overwhelm, imposter syndrome, the isolation of leadership — Epi holds space and offers frameworks for resilience without pretending any of it is easy.

  • Personal resilience plan
  • Boundary-setting framework
  • Energy audit (where your fuel goes)
  • Morning/evening routine design
  • Stress response playbook
  • Values clarification exercise

Luca

Productivity

Named after Luca Pacioli

Your raw material, turned into finished work

Luca turns your raw material — ideas, notes, half-finished thoughts — into finished, professional work. He helps you organise your time, write clearly, build templates, and create systems that make you consistently productive.

  • Weekly planning template
  • Professional email drafts
  • Client proposal (from rough notes)
  • Meeting agenda and minutes template
  • Task prioritisation framework
  • Standard email templates for common scenarios
  • Productivity system recommendation
  • Report or brief (from raw inputs)

Mary

People

Named after Mary Parker Follett

The highest-leverage decisions you'll make

Mary helps you navigate the people decisions — hiring, firing, culture, conflict, compensation. These are the highest-leverage decisions in any business, and the ones most people avoid until it's too late.

  • Job description and role scorecard
  • Interview question bank (role-specific)
  • Compensation benchmarking framework
  • Performance review template
  • Difficult conversation script
  • Team culture playbook
  • Onboarding checklist for new hires
  • Departure process checklist

Sun

Strategy

Named after Sun Tzu

Winning is decided before the battle begins

Sun helps you think about the long game — market positioning, competitive dynamics, resource concentration, and the decisions that compound over years. He doesn't do tactics. He does the strategy that makes tactics obvious.

  • Competitive landscape map
  • Market entry plan
  • Strategic positioning document
  • Scenario analysis (3 futures)
  • Concentration of force recommendation
  • Partnership evaluation framework
  • Annual strategy brief
  • Competitive response playbook

Dale

Sales

Named after Dale Carnegie

Selling is helping

Dale helps you sell without feeling like you're selling. Pipeline management, outreach sequences, objection handling, pricing conversations — Dale turns the awkward parts of sales into a system you can run consistently.

  • Outreach sequence (5-email cold campaign)
  • Objection handling playbook
  • Sales script framework
  • Pipeline stage definitions
  • Pricing presentation script
  • Follow-up sequence templates
  • Referral request templates
  • Sales forecast model

Leo

Technology

Named after Leonardo da Vinci

Bridge science, art, and engineering

Leo bridges technology, design, and product thinking. He helps you choose the right tools, design the right product, and build the right thing — before you waste months building the wrong thing well.

  • Tech stack recommendation (with trade-offs)
  • Product requirements document (PRD)
  • MVP scope definition
  • Architecture diagram
  • Tool comparison matrix
  • Design brief (for developers or designers)
  • Technical debt audit
  • Feature prioritisation framework

Sector Chairs

Industry-specific advisors allocated per deployment. Deep domain knowledge for the sectors that need it.

César

Hospitality

Named after César Ritz

The guest experience is the product.

Harry

Retail

Named after Harry Gordon Selfridge

The customer buys what they feel, not what they see.

Florence

Healthcare

Named after Florence Nightingale

A well-run practice saves lives before the first patient walks in.

George

Agriculture

Named after George Washington Carver

The land is the business. Know what it costs to run it.

Wren

Construction

Named after Sir Christopher Wren

The contract wins or loses the job before it starts.

Sam

Logistics

Named after Samuel Cunard

If it doesn't move reliably, nothing else works.

Andy

Creative Industries

Named after Andy Warhol

Make great work. Get paid for it. Do it again.

Mark

Sports

Named after Mark McCormack

Sport is the business. Business is the sport.

Rachel

Sustainability

Named after Rachel Carson

The economy is a wholly owned subsidiary of the environment.

Specialists

Domain-specific specialists — from cybersecurity to brand identity to global mobility. Allocated based on what you need.

Graham

Wealth & Investing

Named after Benjamin Graham

Price is what you pay. Value is what you get.

Ed

PR & Earned Media

Named after Edward Bernays

The story you don't tell is the one others tell for you.

Galen

Health & Performance

Named after Galen of Pergamon

The body is the foundation everything else is built on.

Nick

Negotiation

Named after Niccolò Machiavelli

It is better to be feared than loved, if you cannot be both.

Marco

Global Mobility

Named after Marco Polo

The world is a book. Those who do not travel read only one page.

Rex

Property & Real Estate

Named after Nicholas Barbon

Land is the only thing they're not making more of.

Vit

Trades & Building

Named after Vitruvius

Firmness, utility, and beauty — in that order.

Otta

Automotive

Named after Nikolaus Otto

Every engine has a rhythm. Learn to hear it.

Kin

Cybersecurity

Named after Al-Kindi

Security is the absence of exploitable gaps.

Jaz

Hardware & Electronics

Named after Al-Jazari

What does it do, where does it live, and how many?

Massi

Brand Identity

Named after Massimo Vignelli

If someone saw this with the logo covered, would they know it was yours?

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