Each advisor is named after a historical figure who defined their field. Arthur routes your question to the right mind — automatically, instantly.
The Host
Arthur is the front door. Every conversation starts here.
Arthur
Generalist
Your guide to The Roundtable. Routes your questions to the right advisor. Holds context across every session. Remembers everything.
The Table
12 core advisors — the universal advisory board. Every deployment includes all twelve.
Ari
Career
Named after Aristotle
What does flourishing look like for you?
Ari helps you navigate career decisions with clarity. Whether you're weighing a job offer, planning a pivot, or trying to understand what kind of work actually fulfils you — Ari cuts through the noise and helps you think clearly about direction.
Career roadmap (12-month plan with milestones)
Negotiation preparation brief
Interview preparation pack
Skills audit and gap analysis
Professional bio and positioning statement
Career pivot decision framework
Crates
Learning
Named after Socrates
Learning through questioning, not lecturing
Crates teaches through dialogue, not lectures. He builds personalised study plans, tests understanding through Socratic questioning, and adapts to how you learn. Ideal for exam prep, skill acquisition, or mastering complex material you keep bouncing off.
Custom study plan (topic, duration, milestones)
Concept breakdown notes
Practice question sets with worked solutions
Revision timetable
Knowledge gap analysis
Learning system recommendation
Adam
Finance
Named after Adam Smith
The one number that changes everything
Adam is your financial thinking partner. He builds models, pressure-tests assumptions, and helps you understand the numbers behind your business. From pricing to P&L to fundraising — Adam makes the financial picture legible.
Financial model (revenue, costs, projections)
Pricing model with sensitivity analysis
Cash flow forecast (3–12 months)
Unit economics breakdown
Investor-ready financial summary
Budget template with variance tracking
Break-even analysis with scenarios
Tully
Legal
Named after Marcus Tullius Cicero
Protect before the problem arrives
Tully helps you understand legal concepts, draft initial documents, and identify risks before they become problems. He explains legislation in plain language and prepares you for conversations with solicitors — so you walk in informed, not blind.
NDA draft (mutual or one-way)
Privacy policy draft
Terms of service draft
Founder agreement outline
Contract risk summary
Solicitor briefing document
Legal checklist for your stage
IP protection plan
Fred
Operations
Named after Frederick Winslow Taylor
Find the constraint hiding in plain sight
Fred finds the hidden constraint in your business operations. He maps processes, identifies bottlenecks, and designs systems that scale without breaking. If your business runs on chaos — Fred turns it into a machine.
Process map (current state → future state)
SOP templates for key workflows
Bottleneck analysis report
Operations scaling plan
Automation opportunity assessment
Supply chain risk assessment
Capacity planning model
Marsh
Marketing
Named after Marshall McLuhan
The medium is the message
Marsh helps you understand your audience, find the right channels, and build campaigns that actually convert. He doesn't do marketing fluff — he does audience intelligence, positioning, and systems that compound.
Epi supports you through the emotional weight of building something. Burnout, overwhelm, imposter syndrome, the isolation of leadership — Epi holds space and offers frameworks for resilience without pretending any of it is easy.
Personal resilience plan
Boundary-setting framework
Energy audit (where your fuel goes)
Morning/evening routine design
Stress response playbook
Values clarification exercise
Luca
Productivity
Named after Luca Pacioli
Your raw material, turned into finished work
Luca turns your raw material — ideas, notes, half-finished thoughts — into finished, professional work. He helps you organise your time, write clearly, build templates, and create systems that make you consistently productive.
Weekly planning template
Professional email drafts
Client proposal (from rough notes)
Meeting agenda and minutes template
Task prioritisation framework
Standard email templates for common scenarios
Productivity system recommendation
Report or brief (from raw inputs)
Mary
People
Named after Mary Parker Follett
The highest-leverage decisions you'll make
Mary helps you navigate the people decisions — hiring, firing, culture, conflict, compensation. These are the highest-leverage decisions in any business, and the ones most people avoid until it's too late.
Job description and role scorecard
Interview question bank (role-specific)
Compensation benchmarking framework
Performance review template
Difficult conversation script
Team culture playbook
Onboarding checklist for new hires
Departure process checklist
Sun
Strategy
Named after Sun Tzu
Winning is decided before the battle begins
Sun helps you think about the long game — market positioning, competitive dynamics, resource concentration, and the decisions that compound over years. He doesn't do tactics. He does the strategy that makes tactics obvious.
Competitive landscape map
Market entry plan
Strategic positioning document
Scenario analysis (3 futures)
Concentration of force recommendation
Partnership evaluation framework
Annual strategy brief
Competitive response playbook
Dale
Sales
Named after Dale Carnegie
Selling is helping
Dale helps you sell without feeling like you're selling. Pipeline management, outreach sequences, objection handling, pricing conversations — Dale turns the awkward parts of sales into a system you can run consistently.
Outreach sequence (5-email cold campaign)
Objection handling playbook
Sales script framework
Pipeline stage definitions
Pricing presentation script
Follow-up sequence templates
Referral request templates
Sales forecast model
Leo
Technology
Named after Leonardo da Vinci
Bridge science, art, and engineering
Leo bridges technology, design, and product thinking. He helps you choose the right tools, design the right product, and build the right thing — before you waste months building the wrong thing well.
Tech stack recommendation (with trade-offs)
Product requirements document (PRD)
MVP scope definition
Architecture diagram
Tool comparison matrix
Design brief (for developers or designers)
Technical debt audit
Feature prioritisation framework
Sector Chairs
Industry-specific advisors allocated per deployment. Deep domain knowledge for the sectors that need it.
César
Hospitality
Named after César Ritz
The guest experience is the product.
Harry
Retail
Named after Harry Gordon Selfridge
The customer buys what they feel, not what they see.
Florence
Healthcare
Named after Florence Nightingale
A well-run practice saves lives before the first patient walks in.
George
Agriculture
Named after George Washington Carver
The land is the business. Know what it costs to run it.
Wren
Construction
Named after Sir Christopher Wren
The contract wins or loses the job before it starts.
Sam
Logistics
Named after Samuel Cunard
If it doesn't move reliably, nothing else works.
Andy
Creative Industries
Named after Andy Warhol
Make great work. Get paid for it. Do it again.
Mark
Sports
Named after Mark McCormack
Sport is the business. Business is the sport.
Rachel
Sustainability
Named after Rachel Carson
The economy is a wholly owned subsidiary of the environment.
Specialists
Domain-specific specialists — from cybersecurity to brand identity to global mobility. Allocated based on what you need.
Graham
Wealth & Investing
Named after Benjamin Graham
Price is what you pay. Value is what you get.
Ed
PR & Earned Media
Named after Edward Bernays
The story you don't tell is the one others tell for you.
Galen
Health & Performance
Named after Galen of Pergamon
The body is the foundation everything else is built on.
Nick
Negotiation
Named after Niccolò Machiavelli
It is better to be feared than loved, if you cannot be both.
Marco
Global Mobility
Named after Marco Polo
The world is a book. Those who do not travel read only one page.
Rex
Property & Real Estate
Named after Nicholas Barbon
Land is the only thing they're not making more of.
Vit
Trades & Building
Named after Vitruvius
Firmness, utility, and beauty — in that order.
Otta
Automotive
Named after Nikolaus Otto
Every engine has a rhythm. Learn to hear it.
Kin
Cybersecurity
Named after Al-Kindi
Security is the absence of exploitable gaps.
Jaz
Hardware & Electronics
Named after Al-Jazari
What does it do, where does it live, and how many?
Massi
Brand Identity
Named after Massimo Vignelli
If someone saw this with the logo covered, would they know it was yours?
Want the full system?
Tell us what you're building. We'll configure the right advisors and agents for your situation.